A Little Agency Melissa Sets.93 Better |work| -

This checklist alone reduced rework by 93% within four months. To validate “Sets.93 BETTER,” A Little Agency ran a controlled test for client Oath & Oil, a men’s skincare startup.

As she put it in a recent internal memo (leaked to this journalist with permission): “The industry is drunk on scope creep and status meetings. We’re sober. And 93% better.” A Little Agency Melissa Sets.93 BETTER

But what exactly does “Sets.93 BETTER” mean? And how did Melissa pull it off with a team of fewer than fifteen people? This checklist alone reduced rework by 93% within

The composite improvement — averaging these five — came to operational efficiency. That is “Sets.93.” We’re sober

This article unpacks the methodology, the metrics, and the mindset behind one of the most agile turnarounds in boutique agency history. Founded in 2019, A Little Agency positioned itself as the anti-holding-company model. While large networks bury clients in red tape and departmental silos, A Little Agency promised radical transparency, rapid iteration, and high-touch creative direction.

| Metric | Industry Avg (Boutique) | A Little Agency (Post-Melissa) | Improvement | |--------|------------------------|--------------------------------|--------------| | Campaign concept-to-launch time | 18 days | 9.4 days | | | Client revision cycles per project | 4.2 | 2.1 | 100% reduction | | Creative asset reusability | 22% | 43% | 95% higher | | Billable utilization rate | 58% | 89% | 93% higher | | Client NPS (satisfaction) | 62 | 84 | 35% increase |

(last name withheld for privacy per the agency’s minimal-branding ethos) joined as Managing Director in early 2022. She brought a background in direct-to-consumer brand scaling and performance analytics. “Big agencies talk about ‘holistic solutions’ for six months,” Melissa noted in a 2023 industry panel. “We talk about what works by Friday. That’s Sets.93 — it’s not a dashboard number. It’s a cadence of delivery that outperforms.” The “Sets” framework emerged from Melissa’s observation that most agency teams waste 70% of their time on non-deliverable tasks. By reorganizing work into high-density “sets” (borrowing athletic training terminology), she restructured the agency’s workflow. Chapter 2: What Does “Sets.93 BETTER” Actually Measure? The number 93 is not arbitrary. After A Little Agency implemented Melissa’s workflow overhaul, they tracked five core KPIs over 14 months: