Search your full name in an incognito window. What comes up on the first three pages? If it’s not you, that’s a problem too (a "ghost" profile looks suspicious). Claim your domain name.
If you use social media as a void for your boredom or a vent for your frustrations, it will bury your career. But if you use it as a platform to share value, demonstrate mastery, and build genuine human connections, it will elevate you far beyond the ceiling of a traditional résumé. OnlyFans.2023.Anna.Ralphs.Plays.With.Anal.Plug....
Furthermore, social media allows for passive career growth. Three years from now, you may not be looking for a job. But a former colleague who has been following your posts might reach out and say, "I just started at a new firm, and we have a role that is perfect for you." Search your full name in an incognito window
When you consistently post valuable content, you build a library of social proof. When a future boss is deciding between you and an identical candidate, they will Google you. If they find a library of thoughtful, industry-relevant analysis, you win. Claim your domain name
In the pre-internet era, the boundary between your professional life and personal life was a solid brick wall. What you did on a Friday night or the opinions you held in private had little bearing on your Monday morning performance review. Today, that wall has crumbled into a fine, permeable dust.
That is the power of content. It is a tireless, 24/7 marketing department for your career. Social media is not inherently good or bad for your career. It is a tool. Like a scalpel, it can heal or it can harm, depending entirely on the hand that wields it.
We now live in what recruitment experts call the "Glass Candidate" era. According to a 2023 survey by CareerBuilder, nearly 70% of employers use social media to screen candidates before hiring, and 57% have found content that caused them not to hire a candidate. Conversely, 48% have found content that led them to hire a candidate.